Paid search, paid social and the pages behind them
Most businesses that pay for ads need four things working together. You can ask for one of them or all four.
- Search ads management: campaigns, keywords, ad copy and budgets in Google Ads or Microsoft Advertising.
- Paid social campaigns: audiences, creative and lead forms on Meta or LinkedIn.
- Landing pages and forms: a focused page for each offer, with a short form that sends inquiries where you want them.
- Lead tracking and follow-up setup: conversion tags, call and form tracking, and a CRM handoff so inquiries do not sit unanswered.
Ad spend is paid by you, straight to the platforms.
The services at a glance
- Search ads management. Keyword research, campaign structure, ad copy, negative keywords, bids and budgets in Google Ads and Microsoft Advertising.
- Paid social campaigns. Audiences, creative, placements and on-platform lead forms in Meta Ads Manager and LinkedIn Campaign Manager.
- Landing pages and forms. Single-offer pages, short forms, thank-you pages and form routing.
- Lead tracking and follow-up. Conversion tags, GA4 events, call tracking and a CRM handoff in tools such as HubSpot, Salesforce or Pipedrive.
Each service has its own page with what is included and what you provide.
Paid search
Account audits, campaign structure and weekly upkeep for Google and Microsoft search ads, with a short report you can read quickly.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Forms that connect
Form submissions routed to the right inbox or CRM pipeline, tagged by source, with a clear thank-you page.
Lead routing
Form fills and platform lead forms sent into HubSpot, Salesforce or Pipedrive with campaign source fields filled in.
From form to first conversation
The opening steps are short and mostly about information.
- Fill in the form. Mention your industry, who you sell to and any campaigns already running.
- Your request is forwarded to a service partner that does paid ads and tracking work.
- The partner asks for anything missing, such as current monthly ad spend or the CRM you use.
- A scoping conversation follows, and the partner sends a quote with the work listed out.
Where the hours go
A management fee pays for time, so it helps to know where the time goes. Setup takes the most: building campaigns, writing ads, building pages and testing tracking until each conversion fires once and only once. After launch, the regular work is checking search terms, audiences, budgets and creative on each platform, so more channels means more hours. Tracking that touches a CRM or phone system takes longer to build and to keep working. Reporting is the last piece; a short monthly summary is lighter than weekly meetings with custom dashboards. Ad spend is a separate matter, paid by you to the platforms.
Questions buyers ask
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Want a price for ads, landing pages or tracking? One short form covers all of it.
Get a quoteStart with a short request
You do not need a brief or a spec to ask for a quote.